VISEO seo services in brisbane
1300 724 368
Search metrics keep SEO contractors on the right path

What is Local SEO?

Local SEO (Search Engine Optimization) is a strategy focused on enhancing a business’s visibility in local search results on search engines like Google. Unlike traditional SEO, which operates on a global or national level, local SEO is targeted to reach potential customers in a specific geographic location. Here’s why it’s essential and how it works:
  1. Targeted Exposure: Local SEO helps businesses appear in local search results for queries like “business near me” or “best restaurant in [city].” This ensures that the business reaches its local community and surrounding areas.
  2. Increased Engagement & Conversion: Over 93% of customers in the US use search engines to find local businesses. Moreover, 87% of local searches result in a store visit or call within 24 hours. This shows how effective local SEO can be in driving real, tangible results.
  3. Techniques Involved: Local SEO requires various strategies and approaches, including:
    • Local SEO Keywords: Using geographic-specific keywords that potential customers might search for.
    • Google My Business Optimization: Ensuring that your GMB listing is accurate, complete, and optimized.
    • Link Building: Acquiring links from other local businesses and websites.
    • Landing Page SEO Optimization: Creating specific landing pages tailored to local services, products, or locations.
    • Local Search Citations: Ensuring that your business information is consistent across various online directories.
    • On-Page SEO: Including local keywords, metadata, and other optimizations within your website’s content.
    • SEO-Optimized Content: Writing content that resonates with your local audience.
    • Online Reputation Management: Encouraging and responding to online reviews, managing your online presence.
  4. Need for Expertise: Implementing an effective local SEO strategy requires a deep understanding of the local market and the specific techniques required to rank well in local searches. Many businesses choose to work with local SEO companies like VISEO, who specialize in these services.

The Power of Local SEO

Local SEO is a vital tool for small and medium-sized businesses that operate within specific geographic locations. By enhancing your local search visibility, you connect with potential customers right in your community, leading to increased store visits, calls, and revenue. If done right, local SEO can be a powerful asset for local businesses seeking to establish a robust online presence in their local market.

The power of local SEO